The BBC’s Frozen Planet might pull in viewing figures of nearly 8 million, but the proportion of the public that ranks climate change as a priority is not just low, but falling. In 2007, 19% of people told Ipsos Mori that the environment was one of the most pressing issues facing the nation. In December 2011, just 4% still thought so. We cannot close our eyes to the realities of the world.
Every opinion poll shows that the economy, jobs and the cost of living are the most important issues for the public – and the young people I meet are no different. So if we want to build public support for tackling climate change, we have to speak about climate change in a way that addresses people’s day-to-day concerns about prices, jobs and security.
For more on this story, visit: Make the climate debate about bills – not bears | Caroline Flint | Environment | guardian.co.uk.