In discussions about climate change, emphasizing science, the environment, or politics can be polarizing. However, common ground can often be reached by appealing to people’s sense of right and wrong. In a new Reuters poll, 66 percent of respondents said world leaders are morally obligated to address climate change, and 72 percent said they felt a personal moral obligation to reduce emissions.
Increasingly, climate change is being discussed in terms of ethics and climate justice – Pope Francis’ upcoming papal edict is one important example. Since most people feel an ethical responsibility to care for their neighbors, putting a moral frame on climate action helps broaden its appeal. For more ways to engage people through their personal values and beliefs, check out our report, Connecting on Climate: A Guide to Effective Climate Change Communication.