In California, Moyer went to graduate school to study social movement theory and indulge his love of analytical thinking. He became best known for identifying eight stages of successful social movements, which he named the Movement Action Plan, or MAP. I found activists using MAP as far away as Taiwan, where they had already read it in translation before I got there.
Moyer also invented a powerful tool that clarifies how we work for change on two levels: individually and organizationally. Four Roles of Social Activism, he called it, and right now the tool is helping environmentalist organizations in the Philadelphia area clarify their relationships to the new campaign Power Local Green Jobs. The tool also empowers individuals to become more effective. In this column I’ll describe the four roles so you can notice their resonance personally for you and also for your group.