Home > Latin America > Transforming a war-torn Colombia | 60 Minutes – CBS News

Transforming a war-torn Colombia | 60 Minutes – CBS News

It was the power to change minds that brought Colombia’s deputy minister of defense to Jose Miguel Sokoloff’s ad agency in 2006. The military had brought the FARC to their knees and were looking for a new weapon to end the war. So they asked Sokoloff — one of the world’s top ad men — to create a series of campaigns and TV commercials to convince the guerillas to surrender and the Colombian people to accept them back.

Jose Miguel Sokoloff: This gives us the chance to apply our skills to something that is fundamentally important to us, to our kids, to our country.

Source: Transforming a war-torn Colombia – 60 Minutes – CBS News

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