Home > Africa > New York Times ad for Nairobi bureau chief riddled with clichés about Africa | Global Voices

New York Times ad for Nairobi bureau chief riddled with clichés about Africa | Global Voices

On July 3, 2019, the New York Times announced a job ad in search of the next bureau chief for its Nairobi, Kenya, office. The reductive language used to describe the ideal candidate’s role and responsibilities have reignited the debate on Western media’s trafficking of tired stereotypes about Africa.

The first few lines of the ad states:

Our Nairobi bureau chief has a tremendous opportunity to dive into news and enterprise across a wide range of countries, from the deserts of Sudan and the pirate seas of the Horn of Africa, down through the forests of Congo and the shores of Tanzania.

Source: New York Times ad for Nairobi bureau chief riddled with clichés about Africa · Global Voices

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