Grass-roots social and environmental campaigns that delight and inspire “can help put sustained pressure on business and governments by bringing renewed energy, kick-starting conversations, and sparking the imaginations of a whole new set of participants,” writes Frances Buckingham, an associate at management consultancy and think tank SustainAbility, at The Guardian.
In art, Buckingham writes:
The Brandalism campaign caught the attention of the press and public during COP21 in Paris when 600 bus shelters were plastered with satirical posters critiquing the corporate takeover of the climate talks. The artworks, installed in advertising spaces across Paris, challenged the environmental credentials of the car manufacturers, airlines, banks and fossil fuel energy companies involved in the climate discussions.
Earlier this year a “craftivism” campaign, run by the Craftivist Collective and ShareAction, was used to encourage Marks & Spencer to pay the living wage. Campaigners coordinated “stitch-ins” at branches of M&S across the UK to sew messages on to the company’s handkerchiefs, encouraging the company to adopt the living wage, to be delivered to the board and major shareholders. Stitch-in locations included London, Brighton, Cardiff, Glasgow, Birmingham and Milton Keynes. The numbers were kept to 15 people or fewer so as to intrigue rather than intimidate the public. […]
M&S is meeting campaigners in January to discuss the issue.